White Horse Financial Services

Christopher Bearfoot, FRSA. Principal of White Horse Financial Services:

“I founded my firm in 2008 as having worked for other companies for over 20 years I knew that there was a better, more ethical way to do business. Doing so freed me to act as I wanted, which still means putting clients at the heart of what I do and treating all stakeholders fairly. I specialise in looking after the financial affairs of more mature clients and they trust me to help them with their investments and pensions, and to efficiently plan for the future in areas such as care fess and inheritance matters.

I believe that being just the second Independent Financial Adviser in the country, and the first in London and the South-East to receive accreditation by the Good Business Charter helps vindicates my approach and I am delighted to be a signatory. The Good Business Charter helps us all by acting as a beacon to guide suppliers, customers and staff to those of us who are committed to “doing the right thing” and I look forward to seeing more firms joining in future.”